Before there was a product, there was a person.

At Squid’s Ink, we take a creator-first approach to branding.

We believe the most important thing you can do with your life force is to create — in whatever way creation comes to you.

Innovation comes from creativity and creativity comes from curiosity. The more we innovate, the better we become at solving problems.

We believe everyone is born a creative genius but our world is designed to keep us consuming — but before there was a product, there was a person.

We work one-on-one with clients to get to know you, the problem you’re seeking to solve and the solution you’re offering. The better we understand you and your “why”, the better we’re able to tell your story.

About our process:

Let’s get to know each other! Before taking on new clients, we meet one-on-one via Discovery Call so we can learn about your project and decide if we’re the right agency to bring it to life.

We want to see your vision and how it relates to your larger goals. We’ll use this information to develop strategic frameworks that position you in front of the right audiences & gain traction in your niche.

Once you sign on to work with us, we’ll send you a welcome packet detailing everything we need from you in order to get started!

You'll receive mood boards complete with imagery, color palettes, and font pairings. We’ll include custom guides that detail our approach to your digital marketing, strategies, and content frameworks. These documents will be our road map and reference while we develop your visual identity and content plan.

Don’t worry, we will keep you involved in each step of the process so you end up with a brand design that feels intuitive, easy to maintain and is effective towards your larger goals.

This is the part where we take all the information we’ve gathered and start building the blueprint.

You’ll receive progress reports to review and leave feedback on so you can feel confident letting go of the reigns.

Sit back, relax, and let us do the work!

Once we’ve completed your project we will meet to review all assets and deliverables. We’ll walk you through our decision making process and the logic behind our strategies. This is the time for questions!

While each project is unique, all of our services include at least one round of revisions to make sure you walk away feeling satisfied.